Style Your Mind, Transform Your Life

The
Style-Mind Shift

It’s not just about what you wear—it's about how you feel and live.

Developed by Jennifer Heinen, a leading fashion psychologist, the Style-Mind Shift bridges fashion psychology and personal development, aligning your outward appearance with your inner identity.

Through this transformative process, you’ll:

Unlock your potential
Boost your confidence
Enhance emotional well-being

when we dress with intention, we don’t just change our style
—we change our life!

The Mynd Edit
by Fashion Psychologist Jennifer Heinen

The Mynd Edit by Fashion Psychologist Jennifer Heinen is ELETOM Magazine’s newest monthly Saturday column. Each month, Heinen explores the impact of fashion and how it intersects with conversations and power dynamics across all industries, whether it’s in film, society, and pop culture.

Read here!

NEW NEW NEW NEW NEW

Our Latest Podcast Episode

Your favorite podcast on all things fashion psychology, airing every two weeks.

More Episodes:

Thumbnail of Youtube episode. Stella Leo @stylishlystella

Dressed to Influence

Thumbnail of Youtube episode. Liz Teich on the left and Jennifer Heinen - podcast host on the right. In the middle in big bold letters: Ready for a closet refresh?

A Closet Full of Potential

Fashion's Hidden Power

2 3 4 5

"Fashion is often viewed as superficial, but I’ve always seen it as a powerful tool for self-expression, identity formation, and mental well-being."

Jennifer Heinen for Harness Magazine

Learn More

The cute-creepy toy hijacking your brain? It’s not just adorable. It’s psychologically engineered.

Labubu has become the cult collectible — flooding Social Media, dangling from designer bags, and popping up on red carpets. But why are so many of us obsessed with something that looks like it wandered out of a fever dream?

As a fashion psychologist, I spoke to GLAMOUR US about the emotional mechanics behind the Labubu craze — but I couldn’t fit everything into one quote. So I wrote a deeper breakdown on Substack.

👉 We don’t just buy Labubu because it’s cute.
We buy it because our brains are wired to chase what others desire (mimetic desire).
Because scarcity triggers emotional urgency (the scarcity heuristic).
And because unboxing blind boxes mimics gambling — creating a dopamine loop that keeps us hooked.

But there’s something even more fascinating:

Labubu’s weirdness is why we love it.
It’s not polished or perfect. It’s playful, a little creepy — and deeply emotionally honest.

In a world of curated perfection, Labubu lets people wear their inner chaos as a badge of identity.
It’s not just a toy. It’s a mirror.

🧠 I unpack the full psychology — from dopamine cycles to soft rebellion — in my latest Substack: Behind the Headlines: Labubu, Scarcity, and the Psychology of Wanting What They Have (Link in Bio)

✨ Read it if you’ve ever bought something and asked yourself:
“Do I want this? Or do I want how it makes me feel?”

#Labubu #FashionPsychology #ScarcityMarketing #EmotionalSpending #MimeticDesire #StyleAsIdentity #TheStyleMYNDEdit #BehindTheHeadlines #PopMart #DopamineSpending #GlamourFeature #ConsumerPsychology #SubstackWriter #EmotionalRealism

What happens when you stop hiding behind makeup, long sleeves, and silence—and actually see yourself?

This week on the Style My Mind podcast, I spoke with burn survivor, speaker, and Mrs. Colorado @danette_beautyfromashes about…

🔥 Using fashion as both a shield and a tool for healing
🪞 The mirror moment that changed everything
👑 Reclaiming beauty on your terms—not society’s
💛 And why real self-love isn’t loud. It’s honest

If you’ve ever struggled to love your reflection—or felt like confidence was something only other people had—this one will move you.

🎧 Listen to the episode now
📖 Read the full Substack essay
And try Danette’s challenge:
➡️ One minute. No distractions. Just you, the mirror, and one thing you love about yourself.

You don’t need permission.
You don’t need perfection.
You just need to show up for you.

#StyleMyMindPodcast #DanetteHaag #FashionPsychology #MirrorWork #SelfLove #BodyAcceptance #Empowerment #PodcastClip #WomenWhoInspire #StyleMyMindChallenge

Not all fabrics soothe. Some fight back.

This week on The Inner Closet, I wrote about the emotional language of texture—how cotton calms, velvet grounds, and polyester… well, sometimes it just scratches at your nerves.

Because fabric doesn’t just touch the skin—it speaks to the nervous system.

✨ What materials do you reach for when you need comfort?

🔗 Read the full piece via the link in bio
#FashionPsychology #TheInnerCloset #SomaticStyle #SensorySafe #TactileTrust #EmotionalWellbeing

Every outfit has the power to shift your mood. Choose consciously. ✨

#MoodDressing #FashionTherapy #EmotionalLandscape #DopamineDressing #WellbeingWardrobe #FashionPsychology #IntentionalLiving #DressHappy

Pantone’s 2025 trend colours aren’t just aesthetic — they’re emotional tools.

As a fashion psychologist, I see people wear their feelings every day. These 6 tones from the 2025 palette each signal something powerful beneath the surface.

🟤 Mocha Mousse = safety
💙 Capri = joy
🌺 Desert Flower = softness with strength
🩵 Chambray Blue = calm
🌿 Pastoral = reconnection
🔮 Lavender Aura = intuition

✨Which one reflects how you feel right now — or how you want to feel?

👇 Tell me your match in the comments.

#Pantone2025 #MochaMousse #ColourPsychology #StyleYourMind #FashionPsychologist #EmotionalDressing #WardrobeTherapy #DopamineDressing #Neuroaesthetics #SubconsciousStyle #StyleMyMind #EnclothedCognition #OutfitMoodMatch #TrendPsychology #WearYourFeelings

Instagram Live 05/14 with the wonderful @francescamv

✨✨✨

Colour has a voice—let it speak your confidence. Find your power hues and wear them boldly. 🎨✨

#ColourPsychology #FashionPsychology #DressForConfidence #ColorYourConfidence #PowerColors #MindfulStyle #ConfidenceTips #ColorTherapy #FashionMindset #SelfExpressionThroughStyle #MindfulFashion #WearYourMood #ColorfulLife

Your style speaks louder than words ever could. What message are you sending? 🌿

#SilentLanguage #SelfExpression #FashionPsychology #ClothesSpeak #PsychologyOfStyle #QuietConfidence #MindfulFashion #EmotionalWellbeing

🚨 NEW EPISODE ALERT!
Your most powerful tool isn’t in your bag — it’s already on your body.
🎙️ I spoke with @stylishlystella about how fashion becomes a form of self-control, confidence, and identity.
🎧 Listen to the full convo now — link in bio.

#StyleMyMindChallenge #NewEpisode #FashionPsychology #StyleWithPower

Your closet holds more than clothes—it holds memories, victories, and your highest self.
Curate your confidence corner and wear your wins. 🔥✨

And if you need help, reach out to me over the website. The Style Mind Shift is there to support you!

#ConfidenceCorner #ClosetGoals #FashionPsychology #ConfidenceTips #MindfulCloset #ClosetOrganization #WearYourWins #FashionMindset #StyleMindset #DressingForSuccess #MindfulDressing #StyleTherapy #positivemindsettips

Here’s your sign to fall in love with your wardrobe again.

🖤In our latest convo with @thenewyorkstylist , we challenge you to rethink what’s already hanging in your closet. 🔥

#SustainableWardrobe #ClosetRefresh #StyleMindShift #reelsinstagram

Fashion isn’t just what you wear — it’s how you FEEL. You don’t have to fit into the mold of what is the beauty standard out there.

It matters of what fashion does for you, instead of matching the expectations on how you look for others.
Discover how to tap into the emotional and psychological power of your style with @thenewyorkstylist .

🎙️ New episode live!

#FeelGoodFashion #FashionWithHeart #MindfulStyling

Your clothes aren’t just fabric—they’re your psychological armour. Own your power, wear your truth, and show up confidently. ✨

#DressForConfidence #FashionPsychology #PowerDressing #ConfidenceTips #MindfulStyle #EmpoweredStyle #SelfExpressionThroughStyle #OutfitGoals #ClothesAndConfidence #StyleMindset #FashionTherapy #DressYourMind #PersonalBrandingTips

What story is your outfit telling today? Your wardrobe remembers more than you think. 🖤

#EmotionalFashion #WearYourStory #ClothingMemories #FashionPsychology #MemoryLane #MindfulWardrobe #MoodDressing #OOTDEmotion

🎙️SEASON 2 is LIVE.
And we’re going deeper than ever before.

This season on the Style My Mind Podcast, we’re exploring how personal development becomes your anchor — through identity shifts, style transformations, and the stories we wear.

✨ It starts with a solo episode — just me, the mic, and a message:

Your style is not just about what you wear.
It’s a reflection of who you are becoming.
And when done with intention, it becomes your most powerful tool for growth.

This season, you’ll hear from incredible voices like:
👗 @stylishlystella
🧥 @thenewyorkstylist
🎤 @angieharron
💫 @scarletthalo
… and more.

Ready to reconnect with your style, your voice, and yourself?

🎧 Tap the link in bio to listen now.
🖤 Let’s start styling your mind — from the inside out.

#StyleMyMind #FashionPsychology #PersonalGrowth #StyleWithPurpose #Season2Launch #PodcastForWomen #IntentionalStyle #ConfidenceAndStyle #IdentityWork #MindfulLiving #SelfExpression #Stylmynd #PodcastLaunch #soloepisode

ignore my fabulous dancing skills!

#fashionpsychology #anxietyrelief #utiliseyourwardrobe #stylemymind #stylmynd #mentalhealthmatters

How do we overcome the terrible imposter syndrome?

#fashionpsychology #stylmynd #stylemindshift #imposter #growth #selfbelief #fyp

Authenticity never goes out of style! Think about that.

Which fashion trend did you go against? Comment below 👇

#fashionpsychology #stylemindshift #fashiontrends #trends #authenticity

✨ Exciting Feature Alert! ✨

Last week, I had the honor of being interviewed by WISH-TV to discuss how fashion influences mental health, confidence, and emotional well-being. 💭👗 We explored how what we wear is more than style—it’s a powerful tool for empowerment and self-expression.

Grateful for the opportunity to share the power of fashion psychology and its transformative impact! 💪✨

Check out the interview out now: https://www.wishtv.com/news/allindiana/fashion-mental-health-confidence/

#FashionPsychology #MentalHealthMatters #ConfidenceThroughStyle #StyleMindShift

In grim times it is hard to see the good things... when everything seems dark, it is hard to see the light.

So how can we reconnect with positivity?

By gratitude.
Please, write down three things you’re grateful for, however small they may seem. Gratitude can create a sense of grounding and warmth.

What It Does: Focusing on things you’re grateful for shifts your attention from negative or overwhelming emotions to positive ones.

Why You Should Do It: Gratitude practice has been shown to improve mood, reduce stress, and foster resilience.

When to Use It: As a daily practice, ideally in the morning or evening, or anytime you need a mood lift.

#mentalhealthmatters #connectwithpositivity #youmatter #emotionalregulation #stylemymind #stylmynd

As promised, I would like to introduce you to a great grounding technique.

What Does It Do?
Helps you reconnect with your environment by focusing on your senses. This approach redirects attention away from internal stressors and toward external, neutral stimuli.

Why You Should Do It?
When we’re overwhelmed, our minds can spiral into anxiety and rumination. This technique engages the senses, breaking that cycle and bringing us back to the present moment.

When to Use It?
Whenever you feel disoriented, panicked, or caught up in a racing mind.

So, Identify:
5 things you can see
4 things you can touch
3 things you can hear
2 things you can smell
1 thing you can taste

This exercise reconnects you with the present moment, helping you to shift focus away from overwhelming feelings.

#grounding #mentalhealth #emotionalregulationskills #youmatter #stylemymind

You have to come first! This is not a request.

As good leaders we tend to focus solely on the wellbeing of our team members. But we also forget, that we can only take care of others fully, if our cup (or kettle is full).

So make sure for today you take care of yourself, to then be ready to take care of others!

#StyleMyMindPodcast #FashionPsychology #Leadership #Neuroscience #Empowerment #PsychologicalSafety #DressForSuccess #selfcare

🌟 New Episode Alert! 🌟

Ever wonder how what you wear can shape the way you lead and influence others? 🎯👗

In my latest podcast episode, I sit down with leadership expert @304coaching to dive into the world where fashion, psychology, and neuroscience collide! 🧠✨ From creating psychological safety to using sartorial cues for confidence, this episode is packed with insights for leaders and professionals alike.

🎙️ Tune in now to learn, why what you wear truly matters
💡 Are you dressing for the success you deserve? Let’s unlock your potential together!

👉 Links in bio to listen on Spotify, Apple Podcasts, YouTube, and more! 🎧💼

#StyleMyMindPodcast #FashionPsychology #Leadership #Neuroscience #Empowerment #PsychologicalSafety #DressForSuccess

As @kat_jam123 challenges you all in our last episode: “Killing with kindness and setting boundaries are key to fostering a healthier workplace culture.” If the next generation of fashion professionals embraces these values, we could see the industry move away from toxicity and toward a culture of empathy and empowerment.

So to succeed with our challenge this week, be extra kind to someone for 1 week and see how the ball of change will start rolling! Share your results with #StyleMyMindChallenge on all the socials!

What role does fashion play in achieving work-life-integration?

What do you think? Comment below 👇

#fashionpodcast #stylemymind #podcast #fashiontrends #fashionmentor #interview #worklifeintegration #worklifebalance #mentalwellbeing #mentalhealthmatters #professionaldevelopment

🎙️ How to Balance Personal Style & Gender Identity at Work?

💼 HR Expert Isabell Galvagni shares tips on blending your unique style with workplace attire while honoring your gender identity.

✨ My Personal Key Takeaway: Find your style, have fun, and remember—you only live once! 💪 - hence my goofy picture thanks to @ainarapol

#MentalHealthMatters #WellbeingAtWork #InclusiveFashion #DiversityAndInclusion #LeadershipTips #WorkLifeBalance #FashionPsychology #ProfessionalGrowth #PodcastReels #PersonalDevelopment

Isabel Galvagni offered a practical challenge to listeners that blends the personal with the professional. Here’s how you can embrace this challenge:

Choose Three Go-To Outfits: Pick three outfits for three different scenarios -
1. A key business meeting,
2. ⁠An ordinary workday,
3. ⁠A long day of travel.

Next - Reflect on Comfort and Confidence: Don’t just think about how others will perceive you; focus on how these outfits make you feel. Do they give you confidence? Do they make you feel comfortable in your skin?
And Last - Empower Your Wardrobe: Use this exercise to build a wardrobe that empowers you, supports your mental well-being, and aligns with your professional goals.

Share your results with #StyleMyMindChallenge and show us your #corporatefits

#personaldevelopment #professionalidentity #podcast #fashionbusinesscoach #fashionmentor #stylemymind #wellbeing #mentalhealthmatters

This concersation left me flabbergasted… Our new Episode is out NOW! I conversed with Isabell Galvagni, an HR expert with over 15 years of experience in Diversity & Inclusion and Organisational Development. We dove deep into how fashion can be a powerful tool for promoting inclusivity, enhancing mental well-being, and facilitating work-life integration in the workplace.

So, now its your turn: Tune in and tell us your opinion on how much does fashion influences your well-being at work?

Links in Bio!

#fashionpsychology #stylemymindchallenge #stylemymindpodcast #podcast #fashion #dei #trend #inclusivitymatters #business #entrepreneurship #professionalgrowth

On our summer holiday to Vancouver we made a little trip to Vancouver Island and I stumbled over this fantastic quote in form of a window decal.

“Things of quality have no fear of time!”

This made me think. This cute vintage shop @foragedshop hits the nail home: promoting #sustainability differently.

But if we think deeper about this quote, it is applicable to all sorts of things and even moments. If you live a life of quality (however you may define it) the less fear you need to have of time passing by.

just some #foodforthought on vacation 😅 #fashionpsychology #mindfulness #quality #time

Rethink your wardrobe: What are your go-to pieces that make you feel invincible, even when all eyes are on you? Find those outfits that let you express your true self with confidence, no matter the chatter. What’s your ‘shield’ in fashion?

Share in the comments!

#FashionPsychology #WardrobeEssentials #StyleConfidence #ComfortInFashion

Now its your time: Reflect on your wardrobe and consider how your clothing choices can empower you and reflect your true identity. Share your journey with the hashtag #StyleMyMindChallenge and join the conversation on redefining power through fashion.

#NewEpisode #StyleMyMindPodcast #KamalaHarris #FashionPsychology #PowerSuits #Leadership #Podcast #bratsummer #coconuttree #coconut

Who is @lizsegran ?

What makes her so #passionate about fashion and how does indian literature fit into that?

#stylemymind #stylemymindpodcast #fashionpsychology #fashionpodcast #guest #whoamI

What do you wear when you have no idea what to wear?

@lizsegran is sharing her advice on how to navigate these all too familiar situations… and it is easier than you think!

🌟 Tune in to find out!

#NewEpisode #StyleMyMindPodcast #KamalaHarris #FashionPsychology #PowerSuits #Leadership #Podcast #bratsummer #coconuttree #coconut

👗 “Everything a woman in politics wears is scrutinized. From Hillary Clinton to Michelle Obama, their outfits were dissected and discussed endlessly.” 👠

In our latest episode, we explore how women in politics strategically use fashion to shape perceptions and steer conversations. Tune in to discover how clothing choices go beyond style and into the realm of power and influence. ✨

#FashionInPolitics #StyleMyMindPodcast #HillaryClinton #MichelleObama #WomenInLeadership #FashionPsychology #KamalaHarris #harriswalz2024 #coconuttree

🎙️New Episode Alert!🎙️

Kamala Harris is not just shaping politics—she’s redefining what power looks like through fashion. In our latest *Style My Mind* podcast episode, we dive deep with @lizsegran into how fashion influences leadership, from Hillary Clinton’s rainbow pantsuits to Harris’s groundbreaking style.

🌟 How does what you wear shape public perception? Can fashion be a tool for empowerment and change? Tune in to find out!

#NewEpisode #StyleMyMindPodcast #KamalaHarris #FashionPsychology #PowerSuits #Leadership #Podcast #bratsummer #coconuttrees🌴

🔗 in bio!

✨ Embrace Originality & Practicality! ✨

Resist trends that don’t suit you and focus on timeless, practical pieces that reflect your true self. Develop a personal style that stands out and gives you confidence. Fashion should enhance your professional presence and make you feel comfortable and authentic.

What fashion choices make you feel unique and confident? Share in the comments! 👇

#Fashion #PersonalStyle #FashionPsychology #Confidence #Originality #Practicality #FashionAdvice #StyleMyMind #StyleMyMindPodcast #AlanWeiss #FashionTips

“Consider what success means. Whom are you trying to impress and what do you expect as a result?” @alanweissphd provides insightful advice for young professionals navigating the complexities of personal presentation and professional success:

1. Define Your Success: Understand what success means to you and who you are trying to impress. Consider the results you expect from your professional interactions.

2. Adapt to Situations: Dress appropriately for the situations you’ll be in, varying your attire based on the environment and audience.

3. Know Your Body Type: Choose styles that suit your body type and current physique, ensuring your clothes fit well and look dignified and professional.

Do you have advice you would like to add? Write in the comments below 👇

#FashionPsychology #BusinessLeadership #ProfessionalIdentity #AlanWeiss #PodcastRecap #StyleMyMind #Fashionpodcast

👗 What Do You See First? 👗

Swipe through to discover the story behind my cherry red suit! 🍒✨

When I see this suit, I see:
- Strength 💪
- Power ⚡
- Masculinity 🕶️
- Fashion 👠
- Fun 🎉
- Creativity 🎨
- Bluntness 🗣️

It’s my go-to piece for feeling empowered and special at fashion events.

Now, it’s your turn! Do you have a piece that makes you feel invincible? Share in the comments below! 👇👇

#StyleMyMind #FashionPsychology #EmpowermentThroughFashion #CherryRedSuit #FashionStory #WhatDoYouSee

🌟 “You follow your strength. You don’t try to correct your weaknesses.” - Alan Weiss

In our latest episode of the Style My Mind podcast, I had the honor of chatting with the legendary consultant and author, Alan Weiss. We delved deep into the importance of leveraging your strengths and embracing your unique value.

How do you apply this philosophy in your life? Do you focus more on improving your strengths or correcting your weaknesses?

Tune in now to gain more insights from Alan Weiss on how to stand out in the business world. Link in bio! 🎧✨

#StyleMyMindPodcast #AlanWeiss #BusinessStrategy #Consulting #FashionPsychology #Leadership #PersonalGrowth

How do you focus your personal and professional development?

🚨 Breaking News! 🚨 I just met the Rockstar of Consulting, Alan Weiss in our NEW EPISODE!

Curious about how to stand out in the business world? In our latest podcast episode, I spoke with the legendary Alan Weiss, a globally renowned consultant, speaker, and author. 🌟

💡 “You can’t undo a first impression. It’s not only about the image you want to convey but also the respect you want to provide,” Alan emphasized.

Curious? 👀
Watch and listen through Links in Bio!

Share your thoughts on how fashion impacts your professional life below!

#fashionpodcast #fashionpsychology #firstimpressions #womeninbusiness #fashion #style

🔹 Style My Mind Challenge Alert! 🔹

“Wear one week an outfit that fits to your background from a color perspective and share your feedback receiving from others.” 🌟 Dive into your wardrobe and take on this challenge to discover how colours can enhance your presence and confidence. Don’t forget to share your journey and tag us with #StyleMyMindChallenge. Let’s see those vibrant, confident looks! 👗✨

#FashionPsychology #BusinessLeadership #DressForSuccess #WomenInBusiness #Inclusivity #FashionChallenge #Podcast #Empowerment #ProfessionalStyle

Dear Diary…

#stylmynd #deardiary #selfhelp #fashionforthebrain #fashionpsychology

What do you wear to work?
How does what you wear shape your professional identity?

In our latest episode of the Style My Mind podcast, Christine Andrea Fischer shares invaluable insights on how fashion choices can shape professional identity and leadership presence.

“Always having my belt match the color of my shoes was more than just a style choice. It was about reliability and readiness for any unplanned customer conversation. Casual clothes sometimes felt overdressed, so maintaining a professional style became essential for setting the right expectations.”

Tipps on the last slide ➡️
Which tipps do you have? Please share in the comments below 👇
Discover more about how fashion influences our professional lives and get inspired by Christine’s journey. 🎧✨

#FashionPsychology #Leadership #ProfessionalStyle #StyleMyMind #fashionpodcast

🎙️✨ What’s the future of fashion in the business world?

🌍👗 In our latest podcast, Christine Andrea Fischer shares her vision: ‘Fashion should underline our personality and strengths, not overshadow them. It’s about judging the value and personality we bring to the table, not just the outfit.’ Tune in to discover how we can balance work and style, ensuring inclusivity and community. 💼👠 #FashionPsychology #BusinessStyle #StyleMyMind”

Too many choices can be hindering if there is already a standard outfit attached to one gender.
What is your go to power outfit that helps@you being taken serious at work?

Let us know in the comments 👇

#stylmynd #fashionpsychology #fashion #business #womeninbusiness #fashionpodcast

🎙️ New Episode Incoming! 🎙️

In our new episode, we explore the impact of fashion on business and leadership with Christine Andrea Fischer, Senior VP at SAP. From navigating IT’s male-dominated world to using fashion as a tool for empowerment and inclusivity, Christine shares invaluable insights and practical advice. Discover how your wardrobe can shape your career and boost your confidence. Don’t miss this empowering conversation! 💼✨

Out NOW!

#StyleMyMindPodcast #FashionPsychology #Leadership #Empowerment #NewEpisode

✨ “Not only dress for the Job you have, but for the Job you want!” ✨

In our latest podcast episode, Charlotte Piller of Lotta Ludwigson reveals her desire to utilise intentional fashion choices to transform her professional presence.

This fits perfectly into our upcoming Umbrella Topic of the Month: Fashion Psychology - Business & Leadership.

We’ll be exploring how fashion psychology influences business and leadership, the power of first impressions, and how to dress for success.

🎧 Stay tuned for more insights on Style My Mind! #FashionPsychology #Leadership #BusinessAttire #StyleMyMind #Empowerment

We all have to start somewhere. It does not matter what other people think, or how daunting the world might seem. it starts in your #mind .
#stylemymind #inspirational #quoteotd #fashionpsychology #selfimprovement #growth

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@style.my.mind

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please reach out to:

sausha@3dprmarketing.com

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