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What you wearMatters.Sorry if that’s inconvenient.

Dismissing what women care about — including what they wear — is a mechanism for dismissing women entirely. Fashion psychology is not a soft subject. It is a lens for understanding power, identity, and survival.

Jennifer Heinen, Fashion Psychologist
MSc Fashion Psychology
Thinkers50 Community
Fast Company · Forbes · WWD · Glamour · GQ
Thinkers50 Summit, London 2025
Fast Company Forbes WWD Glamour GQ InStyle Elle TODAY.com Byrdie The Kit CNN Underscored Real Simple Coveteur The Kitchn ELETOM Magazine Thinkers50 Footwear Plus Sourcing Journal Fast Company Forbes WWD Glamour GQ InStyle Elle TODAY.com Byrdie The Kit CNN Underscored Real Simple ELETOM Magazine Thinkers50
Courtroom Credibility Identity & Reinvention Culture & Gender Leadership & Perception
"Fashion is often viewed as superficial. I’ve always seen it as a powerful tool for self-expression, identity formation, and mental well-being — and as a site where women are either given permission to exist, or quietly told they don’t."
Jennifer Heinen · Harness Magazine

Fashion psychology is not
a lifestyle niche. It’s a discipline.

01
Speaking & Keynotes
From legal CLE programmes to corporate leadership summits, Jennifer brings fashion psychology into rooms that didn’t know they needed it — and leaves them unable to think about appearance the same way again.
Book a Talk
02
Writing & Essays
The Style MYND Edit on Substack. Once Upon a Lie — feminist fairy tale deconstructions. The MYND Edit column in ELETOM Magazine. Long-form criticism that takes fashion seriously because it deserves to be.
Read the Work
03
Consulting & Coaching
One-to-one coaching for individuals navigating identity, burnout, and reinvention — and brand consulting for organisations building psychological depth into how they show up. Explore these through the Identity and Leadership domains.
Work Together
04
Media & Commentary
Quoted in Fast Company, Forbes, WWD, Glamour, GQ, InStyle, Byrdie, The Kit, and TODAY. TV segments across US networks. ELETOM columnist. The go-to voice for fashion psychology that is grounded, rigorous, and quotable.
Press & Media
05
The Style MYND Edit
A Substack for people tired of being told their interest in clothing is trivial. Essays on identity, feminist critique, fairy tale logic, and what it means to dress for survival rather than approval.
Read on Substack
06
About Jennifer
Fashion psychologist, writer, and speaker based in London & New York City. MSc Fashion Psychology. Thinkers50. London Fashion Week journalist. The sarcastic older sister the industry needed.
Full Biography
50+
Media Placements
3
Essay Series
LFW
AW26 Coverage
T50
Thinkers Community

The Style MYND Edit

Essays at the intersection of fashion, psychology, and feminist cultural critique. Free to read. Impossible to unread.

Read on Substack