top of page

About Jennifer
Fashion Psychologist, Speaker, & Transformation Coach
"Having spent years in the fashion industry, I became increasingly aware of the psychological effects clothing has on people, including myself. I’ve always believed that how we dress can be both a form of self-care and self-expression. However, it wasn’t until I began exploring mental health more deeply that I realized the transformative potential of this intersection."
My Purpose
1
Emotional Well-being
Promote emotional healing and self-expression through sartorial choices, helping individuals use fashion as a tool for personal empowerment.
2
Awareness &
Education
Raise awareness about the importance of mental health by educating how fashion choices impact psychological well-being.
3
Leadership &
Confidence
Foster leadership development by enhancing personal style and presence, supporting professionals in expressing authenticity through clothes.

Want to Work with me?
Jennifer Heinen is represented by Rocks & Roses PR.
For any media inquiries, please directly reach out to:
Anica Broms +44 07460 741 829 or anica@rocksandrosespr.com
For any other inquiries, please email stylmynd@gmail.com or
It’s not just about what you wear—it's about how you feel and live.
Developed by Jennifer Heinen, the Style-Mind Shift bridges fashion psychology and personal development, aligning your outward appearance with your inner identity.
Through this transformative process, you’ll:
-
Unlock your potential
-
Boost your confidence
-
Enhance emotional well-being
bottom of page









![Beauty and the Beast isn’t a love story.
It’s a lesson in emotional labor, aesthetic compliance — and how easily we mistake endurance for romance.
Belle was different. Bookish. Brave. Brilliant.
But the only place she was fully seen… was a castle she couldn’t leave.
As a fashion psychologist, I’ve seen it too many times:
✂️ Dressing up the discomfort.
✂️ Softening the rage.
✂️ Looking radiant while held.
The yellow dress wasn’t freedom.
It was a costume change.
📖 This week on #Substack, I break down what this story really cost us.
👉 A Tale As Old As Time: Why Being Seen Shouldn’t Require Being Caged
For anyone who’s ever:
– Been told they’re “too much”
– Been loved for what they softened
– Stayed quiet to keep the peace
🖤 Read it now [link in Highlights]
#OnceUponALie #BeautyAndTheBeast #FashionPsychology #EmotionalLabor #FeministFairytales #ClothingAndControl #YellowDressMyth #SeenNotCaged #FairytaleDebunking #FashionAndFeelings](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/610289776_18029969156773822_7460954685031284467_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=KqOukNOmQfMQ7kNvwGspWje&_nc_oc=AdmvFE4ekp_JuXXg-IQSUfqLBQlw3LHkJLCIro4MJQSBWRPAWDNe2pDobG9W7iACD-8&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=eaZzMjtluYvjvISnU1j1oQ&oh=00_AfrRh3WG-ZjWjAZksoACHv7QPEOsEEthCTVK-Xe-BMcEuw&oe=6968964E)





















![Grey Hair. Red Lipstick. And a mirror I no longer avoid.
I used to look away.
Now, I stay long enough to see.
In this Monday’s Substack, I wrote about the first time I truly met my reflection—not to adjust or critique, but to remember who I am.
Grey streak and all.
💋 Fashion is more than expression—it’s a reconnection.
✨ Read the full story [link in bio].
Tag someone who needs this reminder:
You are not here to shrink. You are here to see yourself.
#GreyHairDontCare #RedLipstickPower #FashionPsychology #SelfLoveClub #MirrorWork #StyleAsHealing #SubstackWriters #StyleMyMind #VisibleAtEveryAge #AuthenticStyle](https://scontent-den2-1.cdninstagram.com/v/t51.75761-15/510478801_18007584092773822_2709582052808425851_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=amWfHSMvn7QQ7kNvwFDap1E&_nc_oc=Adkv5kBF_ETS4FUntFGtdXBDHeWuR-ZxIqJ4m7XVMekN5mEZfcPXFIYQHXMF7JllSL4&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=eaZzMjtluYvjvISnU1j1oQ&oh=00_Afrw96KDIKioPb3ojtTCUDKn_oh2NeKUDDH_jdTGJdiRXA&oe=69688977)























