Let them Eat Cake: The real Hungergames. A Reflection on Escapism, Sustainability, and Social Responsibility
By Jennifer Heinen | Fashion Psychologist
The 2024 Met Gala, with its theme "Garden of Time," has sparked significant discussions around its relevance and impact amidst global socio-economic and environmental crises. This blog post delves into the dual nature of the event, balancing its role as a celebration of fashion with its potentially tone-deaf opulence in today's context.
Historical Significance and Current Critique
Historically, the Met Gala has been a prestigious event that celebrates fashion as an art form and preserves culturally significant garments. This year’s theme aimed to showcase garments too fragile to be worn, emphasizing preservation. However, this attempt at cultural homage also inadvertently highlighted the stark contrast between the event's extravagance and the current global issues of war, economic downturn, and environmental degradation.
Lauren Broxton, an innovative and sustainably conscious fashion designer, criticizes the theme for its disconnect from the present-day realities.
"How the hell could anyone look at that, get it past a board of directors and not go, 'Oh, hang on a minute,'"
she remarks, pointing out the insensitivity of showcasing wealth while millions struggle with basic needs.
The Psychological Aspect: Escapism
From a psychological perspective, events like the Met Gala offer escapism—a mental break from daily stresses, reducing anxiety and providing emotional relief. However, this escapism raises ethical questions about social responsibility. As Broxton articulates, “Escapism for who? None of us who are sitting there watching that... are thinking, 'Oh, this is offering me some relief from the fact that I can't feed my kids right now.'"
The theme "Garden of Time," reminiscent of a narrative where the elite hoard wealth while the masses suffer, echoes societal inequalities and historical narratives of oppression, making the event seem out of touch.
Societal Impact and the Role of Luxury
The public perception of the Met Gala has shifted, with increasing criticism towards its lavish displays of wealth. The backlash highlights a growing awareness and dissatisfaction with the status quo, where luxury often escapes scrutiny for its environmental impact. As Broxton notes, “Luxury tends to get let off the hook quite a lot as we rightfully so focus on the damaging effects of fast fashion.”
This year's event saw efforts towards sustainability with outfits made from upcycled materials. Yet, these efforts seem insufficient against the broader backdrop of environmental and economic crises. The call for luxury brands to adopt more sustainable practices is louder than ever, reflecting a shift in consumer expectations and societal values.
The Digital Guillotine and Social Accountability
The rise of social media has amplified the voices of those calling for greater accountability. The term "digital guillotine" (or "digitine") describes the mass unfollowing of celebrities perceived as out of touch, a modern form of social protest. Broxton highlights the significance of this trend, noting that “social currency and social media is its own form of cultural capital these days.”
The shift away from celebrity culture towards valuing independent, socially responsible creators marks a significant cultural transformation. Consumers are increasingly drawn to authenticity and action over performative gestures.
Practical Steps Towards Sustainable Fashion
In light of these discussions, what can individuals do to align their fashion choices with sustainability?
Shop Secondhand: Buying secondhand reduces waste and supports a circular economy.
Invest in Quality: Purchasing fewer, high-quality items that last longer.
Repair and Repurpose: Mending clothes or transforming them into new pieces extends their life.
Support Local Tailors: Local services can customize and repair clothing, enhancing longevity.
Mindful Consumption: Reducing the frequency of new purchases and valuing existing wardrobe items.
Broxton's advice underscores a fundamental shift from consumerism towards thoughtful, sustainable fashion practices. "Shop second hand where you can, buy into quality, learn how to mend and repair clothes, or find your local tailor or designer who'll be more than happy to mend and make your clothes last longer."
A Call for Authenticity and Action
The 2024 Met Gala has brought to light the tension between escapism and social responsibility in the fashion industry. As society grapples with economic and environmental challenges, the call for authenticity, sustainability, and genuine activism grows stronger. Events like the Met Gala must navigate these complexities, balancing celebration with conscious action.
Lauren Broxton’s challenge to find and support emerging independent fashion designers is a step towards fostering a more inclusive and responsible fashion industry. By engaging with and promoting these designers, we can drive meaningful change.
Embrace the Future: #stylemymindchallenge
Inspired by Laurens own work and life long mission, follow and engage with five emerging independent fashion designers, using the hashtag #stylemymindchallenge to share your support.
Stay tuned for more insightful discussions, and keep styling your mind.
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