The Mynd Edit
by Fashion Psychologist Jennifer Heinen
The Mynd Edit by Fashion Psychologist Jennifer Heinen is ELETOM Magazine’s newest monthly Saturday column. Each month, Heinen explores the impact of fashion and how it intersects with conversations and power dynamics across all industries, whether it’s in film, society, and pop culture.
when we dress with intention, we don’t just change our style
—we change our life!
Edit #1
How Fashion Shapes Identity, Emotion, and Well-being
Before we choose our clothes for the day, we are already choosing how we show up in the world.
In the inaugural column of The Mynd Edit for EleTom, I explore the powerful intersection between fashion and psychology — and how what we wear is far more than aesthetic. It’s a mirror of our identity, a tool for shaping emotional resilience, and a pathway to personal growth.
Drawing from both personal experience and research insights, I share how fashion became more than just an external expression for me — it became a survival skill, a way of reconnecting with my own story after navigating profound change.
From color choices that soothe the nervous system to garments that reinforce confidence during transition periods, this piece invites you to view your wardrobe as a living archive of memory, meaning, and emotional well-being.
Fashion isn’t just about fabric. It’s about memory, identity, and the power to rewrite your narrative.
Ready to see your wardrobe — and yourself — with new eyes?
Edit #2
When Clothes Speak First: What We Wear, What We Mean
Before you ever say a word, your clothes have already started the conversation.
In this latest column for EleTom, I explore how fashion functions as a powerful form of communication — shaping not only how others perceive us, but also how we experience ourselves.
Drawing from the science of first impressions and enclothed cognition, I share personal stories — from a bold red suit at New York Fashion Week to a nearly forgotten coat that taught me about clarity and courage — and reveal why dressing with intention is more than just personal style. It’s psychology in action.
Fashion isn’t just about self-expression — it’s about self-connection.
Ready to discover what your clothes are really saying?